Interactive Tableau dashboard revealing retail performance, customer behavior, and forecast trends for data-driven decisions.
Project Detail
【Looker】Paid Social Advertising Dashboard - Agency Digital Marketing Performance Monitoring
A performance monitoring dashboard designed to evaluate paid social advertising across scale, cost efficiency, engagement quality, and return. This project highlights how campaign data can be translated into decision-ready insights through executive-level summaries, efficiency signals, performance trends, and campaign-level diagnostics to support ongoing marketing optimization.
Published: 2026-01-28
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